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Privacy Policy - Gumacu

Effective Date: August 27, 2026

Gumacu provides a website, software platform, digital services, customer support services, and integrations with third-party communication and social media platforms.

This Privacy Policy explains what personal information we collect or receive, how we use it, when we share it, how long we retain it, and the rights and choices available to users.

This Privacy Policy applies to the Gumacu website, related software services, social media integrations, messaging services, and other digital services operated by Gumacu.

  • Company means Gumacu and may also be referred to as "we", "us", or "our".
  • Service means the Gumacu website, software platform, online services, customer support services, messaging services, social media integrations, and related digital services operated by Gumacu.
  • Website means https://gumacu.com.
  • Personal Data means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.
  • Social Media Platforms means third-party platforms with which Gumacu may integrate, including Meta Platforms services such as Facebook, Messenger, Instagram, and WhatsApp, where applicable.
  • Country means Egypt.

3.1 Software, Website, and Account Services

We may process account, authentication, service usage, communication, and support information where necessary to provide Gumacu services, secure accounts, respond to users, troubleshoot technical issues, and operate the Service.

Where account features are available, we may process information necessary to create and maintain the account and provide the requested services.

3.2 Communications and Customer Support

When you contact Gumacu through our Website, email, telephone, messaging platforms, social media, or other supported channels, we may process the information you provide in order to respond to your request, provide support, deliver services, and maintain relevant communication history.

4.1 Personal Information

We may collect information such as:

  • Name
  • Email address
  • Telephone number
  • Postal address
  • Account or customer identifiers
  • Information you voluntarily provide when requesting a service, contacting us, or using the Service

The exact information collected depends on the service or feature you use.

4.2 Usage and Diagnostic Data

We may collect technical and usage information such as:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Session timestamps
  • Referring pages
  • Log information
  • Diagnostic and security information
  • Interaction events related to use of the Service

We use this information to operate, secure, troubleshoot, and improve the Service.

4.3 Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Maintain user sessions
  • Remember preferences
  • Provide security features
  • Understand how the Website is used
  • Support analytics where enabled

Some cookies may be necessary for the Website or software platform to function correctly.

Where required by applicable law, optional cookies or similar technologies will be used based on appropriate notice or consent.

4.4 Information Received from Meta and Other Social Media Platforms

When you communicate with Gumacu through a social media platform or when Gumacu uses an authorized integration with a social platform, we may receive information made available through that platform and its APIs.

Depending on the platform, permissions granted, and feature being used, this information may include:

  • Social media user or account identifiers
  • Facebook, Meta, Instagram, or Page identifiers
  • Display name
  • Profile information made available by the platform
  • Profile image
  • Messages and message content
  • Message attachments, including images, audio, video, and documents
  • Conversation identifiers and conversation metadata
  • Message timestamps and delivery information
  • Comments
  • Replies to comments
  • Reactions and other engagement information
  • Mentions
  • Page-related information
  • Post or publishing information
  • Social media interaction data
  • Insights or aggregated engagement information, where enabled and authorized

Gumacu only accesses information made available through the permissions and services authorized for the relevant integration.

4.5 Social Media Connection and Authorization Data

When an authorized user connects a social media account or Page to a Gumacu-related service, we may process technical authorization information necessary to maintain that connection.

This may include:

  • Platform account identifiers
  • Page identifiers
  • Permission information
  • Integration status
  • Access credentials or access tokens issued by the third-party platform

Where access tokens are processed or stored, they are used only for operating the authorized integration and are subject to appropriate technical safeguards.

We do not ask users to provide their social media passwords to Gumacu for API-based integrations.

We use Personal Data where necessary to operate and provide the Service.

This may include the following purposes.

5.1 Providing and Maintaining the Service

We may use information to:

  • Provide requested services
  • Operate user or customer accounts
  • Authenticate users
  • Maintain system functionality
  • Respond to service requests
  • Troubleshoot technical problems
  • Maintain service records

5.2 Communications and Support

We may use information to:

  • Receive and respond to messages
  • Provide customer support
  • Respond to inquiries
  • Manage conversations with users
  • Provide information requested by users
  • Maintain communication history where reasonably necessary

5.3 Social Media Messaging and Interaction Management

When Gumacu uses social media integrations, we may process information to:

  • Receive and respond to Facebook Messenger or other supported messages
  • Display conversations to authorized Gumacu personnel
  • Send responses requested by authorized personnel
  • Manage customer conversations
  • Process attachments sent through supported messaging platforms
  • Associate communications with relevant customer or service records where appropriate

5.4 Social Media Publishing, Comments, and Engagement

Where these features are enabled, Gumacu may process social media information in order to:

  • Publish or schedule content to authorized social media Pages or accounts
  • Manage posts
  • Retrieve and display comments
  • Respond to comments
  • Process mentions
  • Manage reactions or engagement
  • Measure content performance
  • Retrieve platform-provided Page or post insights
  • Support social media management operations

These activities are performed only for accounts, Pages, or business assets for which the appropriate authorization has been granted.

5.5 Security and Abuse Prevention

We may process information to:

  • Protect accounts and systems
  • Detect misuse or unauthorized access
  • Prevent fraud or abuse
  • Investigate technical or security incidents
  • Enforce applicable terms and policies

5.6 Service Improvement and Analytics

Where applicable, we may use limited usage and interaction information to:

  • Understand how our services are used
  • Improve performance
  • Identify technical problems
  • Improve features and workflows
  • Produce operational statistics

Depending on the applicable law and the circumstances, Gumacu may rely on one or more of the following legal bases.

6.1 Contractual Fulfillment

We may process information where necessary to provide a service requested by the user or customer, administer an account, provide support, or perform obligations connected with the Service.

6.2 Consent-Based Processing

We may process certain information based on consent where consent is required, including certain optional communications, cookies, permissions, or integrations initiated by the user.

Users may withdraw consent where applicable, subject to legal and technical limitations.

6.3 Legal Obligations

We may process and retain information where necessary to comply with applicable legal, regulatory, accounting, tax, fraud-prevention, or lawful government requirements.

6.4 Legitimate Interests

Where permitted by applicable law, we may process information for legitimate business interests such as:

  • Service security
  • Fraud prevention
  • Technical operation
  • Customer support
  • Product improvement
  • Limited operational analytics
  • Business continuity

We consider applicable privacy rights when relying on legitimate interests.

Privacy rights may vary depending on the country or region in which a user is located.

Subject to applicable law, individuals may have rights including the right to:

  • Request access to Personal Data
  • Request correction of inaccurate Personal Data
  • Request deletion of Personal Data
  • Request restriction of certain processing
  • Object to certain processing
  • Request portability of Personal Data where applicable
  • Withdraw consent where processing is based on consent

Gumacu may request reasonable information to verify the identity of the person making a privacy request.

We do not sell Personal Data simply because a user communicates with Gumacu or uses our services.

We may disclose or make information available to service providers or third parties only where reasonably necessary for the purposes described in this Privacy Policy, when directed by the user, or where required by law.

8.1 Cloud Hosting and Infrastructure

We may use hosting, database, storage, backup, networking, and infrastructure providers to operate and secure the Service.

Such providers may process information on our behalf as necessary to provide their infrastructure services.

8.2 Analytics Providers

Where analytics services are enabled, technical or usage information may be processed by analytics providers for measurement, diagnostics, performance monitoring, and service improvement.

8.3 Meta Platforms and Social Media Providers

When a user communicates with Gumacu through Facebook, Messenger, Instagram, WhatsApp, or another third-party social service, information may also be processed by the operator of that platform under its own privacy policy and terms.

Gumacu may use official APIs and authorized integrations provided by these platforms to receive messages, manage communications, access authorized Page information, publish content, manage comments, or perform other approved platform functions.

Meta Platforms and other social media providers operate independently from Gumacu and may collect or process information according to their own policies.

8.4 Social Media Integration and Communication Service Providers

Gumacu may use software or infrastructure that assists in receiving, processing, organizing, or transmitting communications and social media events between Gumacu systems and supported third-party platforms.

These providers are used only as necessary to provide or operate the relevant integration.

8.5 Legal and Safety Disclosures

We may disclose information where reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful legal process
  • Protect the rights or safety of Gumacu, our users, or others
  • Investigate fraud, abuse, or security incidents
  • Enforce applicable agreements

We retain Personal Data only for as long as reasonably necessary for the purposes for which it was collected or processed.

Retention periods may depend on:

  • The type of information
  • The service being provided
  • Whether an account or business relationship remains active
  • Operational and security requirements
  • Applicable legal or regulatory obligations
  • The need to resolve disputes or enforce agreements

Messages, comments, support records, social media interaction data, or other communications may be retained where reasonably necessary to provide services, maintain appropriate business records, or comply with legal obligations.

When information is no longer reasonably necessary, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.

We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Data against unauthorized access, misuse, alteration, loss, or disclosure.

These safeguards may include, where appropriate:

  • Access controls
  • Authentication
  • Network security
  • Encryption in transit
  • Secure infrastructure
  • Backups
  • Logging and monitoring
  • Restricted administrative access

No method of electronic transmission or storage can be guaranteed to be completely secure.

Because Gumacu may use infrastructure or service providers that operate in multiple countries, Personal Data may be processed in a country other than the country in which the user is located.

Where required by applicable law, Gumacu will use appropriate contractual, technical, or organizational safeguards for international transfers of Personal Data.

Users may request deletion of Personal Data associated with Gumacu services.

Instructions for submitting a data deletion request are available at:

https://gumacu.com/data-deletion

A deletion request may relate to information associated with:

  • A Gumacu account
  • Website interactions
  • Facebook or Meta identifiers
  • Messenger conversations
  • Social media account or Page integrations
  • Comments and interaction data
  • Other Personal Data processed by Gumacu

We may request information reasonably necessary to identify the relevant account or records and verify the request.

Certain information may be retained where required by law, necessary to protect legal rights, prevent fraud, maintain security records, or comply with other legitimate retention obligations.

Where appropriate, information may be anonymized instead of retained in identifiable form.

Disconnecting or removing a third-party social media integration may prevent future access through that integration but may not automatically delete information previously stored by Gumacu. Users who want previously stored Personal Data deleted should follow the deletion instructions above.

The Service is intended for a general audience and is not specifically directed to children.

Gumacu does not knowingly seek to collect Personal Data from children in circumstances where parental or other legally required authorization would be necessary.

If we become aware that Personal Data has been collected from a child in violation of applicable law, we will take reasonable steps to address the information appropriately.

The Service may contain links to or integrate with third-party websites, services, or platforms.

Gumacu does not control the privacy practices of independent third parties.

Users should review the privacy policies and terms of any third-party service they use, including social media platforms.

This Privacy Policy applies to information processed by Gumacu and does not replace the privacy policies of Meta Platforms or other independent third-party services.

Users may contact Gumacu to submit privacy-related requests, including requests to access, correct, or delete Personal Data.

Requests may be submitted using the contact information below.

We may need to verify the identity or authority of the requester before fulfilling a request.

We will respond in accordance with applicable law and may decline or limit a request where an exception permitted by law applies.

We may update this Privacy Policy from time to time to reflect changes in our services, integrations, legal requirements, security practices, or business operations.

When we make changes, we will publish the updated policy and revise the Effective Date shown at the top of the document.

Users are encouraged to review this Privacy Policy periodically.

If you have questions about this Privacy Policy or wish to submit a privacy-related request, you may contact Gumacu: